At Yamaha Motor, we employ a “theoretical-value-based production” system at our factories that analyzes every factor and work process involved in manufacturing our products. This is to systematically reduce wasted actions, eliminate inefficient steps, etc., and maximize the efficiency of work deemed to have true value.
However, if the people actually performing the work don’t fully understand
Coming up with new and original ideas, leveraging outstanding technologies and creating heart-moving designs are what drive uniquely Yamaha Monozukuri (creating products with an emphasis on craftsmanship and excellence), but none of these values and approaches took shape overnight. Each was arrived at through countless repetitions of trial and error while taking on and overcoming numerous new c
“Create demand through your own efforts.” This has been part of Yamaha Motor’s corporate culture since our founding and serves as the basis of our work in each of our business operations and product lines. One example of this can be found in Japan, where the low birthrate and aging population is presenting real challenges for the future.
Yamaha holds Parent-Child Motorcycle Classes and Eng
Since around 2015, the commercial drone business has grown rapidly on a global scale and is expected to further expand going forward. Today, remotely operated or autopilot-equipped Unmanned Aerial Vehicles (UAVs) fitted with cameras or surveying devices are used for aerial photography and filming, observation and measurement of landforms and construction sites, and for transporting packages.
In late August, the 7th Tokyo International Conference on African Development (TICAD) was held in Japan. Nearly 50 years ago, Yamaha Motor saw the potential of African markets and has been working diligently at the grassroots level to develop businesses there ever since. Going forward, Yamaha will formulate new business strategies for a wide range of product categories in accordance with our mi
At the Tokyo Motor Show in the autumn of 2017, there were three Yamaha concept models in particular that drew significant attention.
One was the MOTOROiD, a self-balancing motorcycle with the ability to stand up on its own and slowly come to its owner autonomously when beckoned, and another was MOTOBOT Ver. 2, an advancement of Yamaha’s robot capable of autonomously riding an unmodified YZ
Since our founding, Yamaha Motor has placed high priority on design with its Monozukuri (creating products with an emphasis on craftsmanship and excellence), passed down engineering ideals to create motorcycles in tune with the rider and praised as having “Yamaha Handling,” and created several distinct worlds for its product brands.
Yamaha believes that motorcycles are more than simple
In our last issue, we introduced Yamaha Motor’s Sea-Style marine club for boat rentals in Japan, offering an easy and convenient way for more people to experience and enjoy the boating life.
In the same spirit, we have recently launched a new motorcycle rental service as well. For licensed riders who don’t yet have their own bike or have sold their bike, this convenient and worry-free
The advent and growth of the “sharing economy” in recent years has brought more efficient lifestyles and social infrastructure by sharing things, spaces, personnel and more through lease-and-lend agreements with individuals or companies.
This trend has breathed new life and ideas into rental businesses as well, and Yamaha Motor’s “Sea-Style” marine club for boat rentals is among them.
In December 2018, Yamaha Motor announced its “ART for Human Possibilities” slogan and long-term vision, and formulated a new medium-term management plan aimed at implementing it. Yamaha’s new growth strategy encompasses three fields of focus: “Advancing Robotics,” “Rethinking Solutions” and “Transforming Mobility.” Among the three, one part of the “Transforming Mobility” field includes Yamaha’s
In what’s being called the “aerial industrial revolution” by some, various industries around the world are turning their attention to unmanned aerial vehicles (UAVs), commonly referred to as drones. These typically use multiple rotors connected to the body and an incredibly diverse range of models are being developed and marketed today, from small ones for hobbyists that fit in the palm of your
The SR400 4-stroke single-cylinder street bike first appeared in 1978. Its production was brought to a temporary halt in 2017 but the bike was re-released in the autumn of 2018, having been made compliant with current emissions standards and receiving greater polish to its high-quality ride and simple yet beautiful exterior. SR fans both in and outside Japan will be glad to see their faithful p
