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  • Yamaha Targets Unprecedented 5th Straight Suzuka 8 Hours Win in Legendary “Yamaha TECH21 Team” Livery

    May 22, 2019—Yamaha Motor Co., Ltd. is proud to announce its line-up of teams for this year’s 42nd “Coca-Cola” Suzuka 8 Hours Endurance Race, set to take place from July 25th to 28th at the legendary Suzuka Circuit in Mie Prefecture, Japan. The #21 Yamaha Factory Racing Team will be aiming to take an unprecedented fifth consecutive victory at the event and will be joined on the track by the #7

  • Yusuke Watanabe to Begin Second Season in AMA 250cc Motocross Championship

    May 10, 2019—2017 All Japan Motocross IA2 Champion and Yamaha rider Yusuke Watanabe will soon begin his second full season of racing in the AMA 250cc Motocross Championship, which kicks off in Sacramento, California on May 18, 2019 and runs for 12 rounds until the final round on August 24. The 23-year-old is set to race with the 2019 YZ250F on the CycleTrader/Rock River/Yamaha team supported by

  • VR46 Master Camp Gets Three-Year Extension and Five European Riders to Join 7th Edition

    May 8, 2019—Yamaha Motor Co., Ltd. is proud to announce that it has signed a new three-year agreement with Valentino Rossi’s VR46 Riders Academy to continue its partnership and holding the Yamaha VR46 Master Camp, a training programme to discover and develop young riding talent. Beginning this year, Master Camps will be held biannually in Italy over the next three years for six in total.
    T

  • Dylan Ferrandis Takes Comeback Win to Clinch AMA 250SX West Championship

    May 7, 2019—On May 4, 2019 at the final round of the AMA 250SX West Championship held in Las Vegas, Monster Energy/Star/Yamaha Racing’s Dylan Ferrandis won his first-ever championship aboard his YZ250F. This is the second year in a row for the team to claim the title, with Aaron Plessinger accomplishing the feat last year.
    Ferrandis was born in 1994 in France and competed in the MX2 World C

  • Make the Land and Sea Your Playgrounds Yamaha Motor Newsletter (May 6, 2019 No. 71)

    In our last issue, we introduced Yamaha Motor’s Sea-Style marine club for boat rentals in Japan, offering an easy and convenient way for more people to experience and enjoy the boating life.
    In the same spirit, we have recently launched a new motorcycle rental service as well. For licensed riders who don’t yet have their own bike or have sold their bike, this convenient and worry-free

  • Fancy a Weekend Out on the Bay? Yamaha Motor Newsletter (March 26, 2019 No. 70)

    The advent and growth of the “sharing economy” in recent years has brought more efficient lifestyles and social infrastructure by sharing things, spaces, personnel and more through lease-and-lend agreements with individuals or companies.
    This trend has breathed new life and ideas into rental businesses as well, and Yamaha Motor’s “Sea-Style” marine club for boat rentals is among them.

  • LMWs: Pushing Innovation in Mobility Yamaha Motor Monthly Newsletter (February 19, 2019 No. 69)

    In December 2018, Yamaha Motor announced its “ART for Human Possibilities” slogan and long-term vision, and formulated a new medium-term management plan aimed at implementing it. Yamaha’s new growth strategy encompasses three fields of focus: “Advancing Robotics,” “Rethinking Solutions” and “Transforming Mobility.” Among the three, one part of the “Transforming Mobility” field includes Yamaha’s

  • 2019 Yamaha Motorsports Media Conference Kicks Off 2019 Racing Season

    February 5, 2019—Yamaha Motor Co., Ltd. held the 2019 Yamaha Motorsports Media Conference today at Sepang International Circuit in Malaysia, where the first official MotoGP test of the 2019 season is set to get underway. Yamaha MotoGP racers Valentino Rossi and Maverick Viñales made the short hop to the venue following the official launch of the Monster Energy Yamaha MotoGP team they attended t

  • Introducing Yamaha’s Factory and Supported Teams and Riders for 2019

    February 5, 2019 – Yamaha Motor Co., Ltd. (Tokyo: 7272) is actively engaged in racing efforts all over the world under its three main principles of raising the value of the Yamaha brand, acquiring advanced technologies, and promoting the healthy spread of motorcycle racing.
    The results of those efforts in 2018 included Valentino Rossi placing 3rd overall in the MotoGP World Championship wi

  • Monster Energy Yamaha MotoGP Turns ‘Beast Mode On’ in Indonesia

    February 4, 2019—The Monster Energy Yamaha MotoGP Team proudly presented its 2019 colour scheme and structure today at the Four Seasons Hotel Jakarta, Indonesia, causing great excitement. The launch event’s theme “Beast Mode On” reflects Yamaha’s long-term global alliance with the team’s new title sponsor, Monster Energy Company, as well as the team’s mindset ahead of the official 2019 IRTA Moto

  • PETRONAS Yamaha Sepang Racing Team Unveils New Look for Historic Season

    January 29, 2019 – The PETRONAS Yamaha Sepang Racing Team yesterday afternoon presented their ambitious project for 2019 at the PETRONAS Twin Towers, unveiling the stunning new colour scheme that will adorn their riders in MotoGP – Franco Morbidelli and Fabio Quartararo – and their 2019 Yamaha YZR-M1 machines. This historic moment in Malaysian motorsport took place in the Dewan Filharmonik PETR

  • New documentary movie released! Vol. 14 Hands Like His Father: Inheriting Skills and Spirit

    At the biennial Yamaha World Technician Grand Prix, there was still a youthful look to the motorcycle mechanic representing Taiwan. This story is about a father and son who strove to be the best in the world at their profession, the respect and gratitude held by the young man for his father, and of their passion and pride as motorcycle mechanics.

    Watch the movie

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