Yamaha Motor Monthly Newsletter No.27 (Mar. 16 2015) The Yamaha Brand

The Yamaha Brand Part 1: Its Origins and the Three Tuning Forks In this month’s issue, we wind back the clock to the era of Yamaha Motor’s parent company, Nippon Gakki, and introduce the birth and history of the Yamaha brand. *Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.