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Photo: Keita Suzuki 　Model: Kenta Shimahara　(*If you wish to use the photos contained in this issue, include credits for the photographer and model accordingly.)

Creating Clothes for a Motorcycle　Yamaha Motor Newsletter (June 13, 2019 No. 72)

Since our founding, Yamaha Motor has placed high priority on design with its Monozukuri (creating products with an emphasis on craftsmanship and excellence), passed down engineering ideals to create motorcycles in tune with the rider and praised as having “Yamaha Handling,” and created several distinct worlds for its product brands.
Yamaha believes that motorcycles are more than simple

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this website for purposes other than media reporting.

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