Genuine Yamaha Oil: Yamalube
A “Liquid Engine Component” in All Yamaha Engines
By building products with a high standard of quality that move and inspire people, Yamaha Motor strives to offer value and Kando* that surpasses customer expectations and makes us a brand that people always look to for something new. To achieve this mission, Yamaha constantly works to raise customer satisfactio
Yamaha Industrial Robots
Leading Factory Automation with Creative Ideas and Technology
The level of attention focused on robots and robotics has been growing around the world in recent years. Today, we see robots designed in the likeness of humans or animals that we can converse with, that can bring us drinks or even play games with us. Then there are robots like drones that survey or o
Yamaha’s Endeavors in Motorsport
Furthering Technology and Skills While Sharing the Joy of Victory
The 2017 motorsport season got underway with the adventure that is the world-renowned Dakar Rally. This season, Yamaha Motor continues to field factory teams in series like the MotoGP World Championship and the Motocross World Championship’s MXGP class while working closely with its bases aroun
Yamaha Motor Design
Bringing New Dimensions to Ideas, Forms and Monozukuri
Since its founding, Yamaha Motor has placed particular importance on design in its quest to be a Kando* Creating Company, aiming to create a distinct corporate presence by building products with a high standard of quality that move and inspire people. Alongside original and innovative ideas, concepts and technolo
Yamaha Industrial-use Unmanned Helicopters
Expanding from Selling Products to Selling Solutions
Over the last few years, we have been seeing what is now being called the “aerial industrial revolution,” rising from the prevalence of primarily electric-powered multi-rotor unmanned aerial vehicles commonly known as drones. They are expected to play increasingly wide-ranging roles in areas
Yamaha Clean Water Supply System (YCW)
Spreading the Joy of Clean Water One Community at a Time
In recent years, businesses aimed at the “bottom of the pyramid” (BoP) low-income demographic in developing countries (about 70% of the world’s population) have shown signs of expansion, but Yamaha Motor has been taking on such endeavors in Asia, Central & South America and Africa since t
