Yamaha Motor Design -Yamaha Motor Monthly Newsletter（Mar.15, 2017 No.51)

Yamaha Motor Design
Bringing New Dimensions to Ideas, Forms and Monozukuri

Since its founding, Yamaha Motor has placed particular importance on design in its quest to be a Kando* Creating Company, aiming to create a distinct corporate presence by building products with a high standard of quality that move and inspire people. Alongside original and innovative ideas, concepts and technologies, we have always held design as an essential element in expressing the Unique Style of Yamaha. In 2017, the new Yamaha Motor Innovation Center was completed at our headquarters in Iwata and will help us fuse the power of design with the power of technology to bring new dimensions to the ideas and forms we create, and revolutionize our Monozukuri. What is Yamaha Motor Design? How was it born and nurtured? Where is it headed? In this issue, we examine these questions and more in this brief look at Yamaha’s tradition in the field of design.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.