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Press release -

New Organizational Reforms and Personnel Changes at Yamaha Motor

IWATA, July 14, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) has resolved to implement the following organizational reforms and personnel changes, effective Thursday, July 15, 2021.

 

1. Quality Assurance Center

■The Land Mobility Quality Assurance Section will be reorganized with the aim of strengthening the quality assurance system and improving the speed of market response.

- Through reorganization of the department management function and finished vehicle inspection function, the name for the Quality Planning Division will be changed to the Quality Administration Division.

- The function of component quality assurance of the QA Innovation Division will be transferred, and the Product Quality Assurance Division will be reorganized to guarantee product changes and modifications.

- Through reorganization of the function to process quality information and its strategic utilization function, the name of the QA Innovation Division will be changed to the Quality Information Division. Along with this, the QA Innovation Division will be dissolved.

 

2. Marine Business Operations

■ The Planning Section will be reorganized with the aim of promoting the marine version of the CASE strategy and accelerating efforts toward carbon neutrality.

- The Strategy Planning Division will be reorganized to be responsible for the formulation and promotion of products, technologies and production strategies and certification work.

■With the aim of maximizing the synergies between marine product and improving development efficiency, the Development Section will be reorganized from a product-specific to a function-specific base. Furthermore, the functions of advanced development and product development will be consolidated to accelerate the speed of market launches.

- The Advance Development Division will be newly established by consolidating the advance development functions including electric power of the Planning Section and the Development Section.

- The Marine Engine Development Division will be renamed as the Engine Development Division.

- The BPS Development Division will be renamed the Electric System Development Division.

- The WV Development Division and the Boat Manufacturing Division will be integrated into the Boat Body Development Division.

■ In working toward sustainable growth in line with the marine version CASE strategy, the Marketing Section will be reorganized with the aim of promoting value provision through products and providing high value-added services by creating new experiences with DX.

- The 1st Marketing Division and the 2nd Marketing Division will be integrated into the Marketing Division.

- The Digital Transformation Division will be newly established by integrating the boat license & rental boat business of the 2nd Marketing Division and the digital solution functions of the Strategy Planning Division, Planning Section.

 

■Personnel changes (effective, July 15, 2021)

1. Changes in duties of Executive Officer

(Name) (New Position) (Current Position)
NAGAYA,
Akihiro
Executive Officer
Chief General Manager of Creative Center,
and General Manager of Corporate Design Division, Creative Center
Executive Officer
Chief General Manager of Creative Center

 

2. Changes in duties of General Managers

(Name) (New Position) (Current Position)
NAKAMURA,
Takayuki
General Manager of Quality Administration Division, Land Mobility Assurance Section, Quality Assurance Center
General Manager of Quality Planning Division, Land Mobility Assurance Section, Quality Assurance Center
MURAMATSU,
Hideki
General Manager of Product Quality Assurance Division, Land Mobility Assurance Section, Quality Assurance Center
Senior Manager of Product Quality Assurance Division, Land Mobility Assurance Section, Quality Assurance Center
SAKURA,
Kouji
General Manager of Quality Information Division, Land Mobility Assurance Section, Quality Assurance Center
General Manager of QA Innovation Division, Land Mobility Assurance Section, Quality Assurance Center
MUNEMORI,
Yasuhiro
General Manager of Environment, Facilities & Utility Division, Manufacturing Strategy Section, Manufacturing and Production Engineering Center,
and General Manager of Maintenance Engineering Division, Manufacturing Section, Manufacturing and Production Engineering Center
General Manager of Environment, Facilities & Utility Division, Manufacturing Strategy Section, Manufacturing and Production Engineering Center
KANEKO,
Hirokazu
General Manager of Prototype Technology Division, Manufacturing Technology Center General Manager of Maintenance Engineering Division, Manufacturing Section, Manufacturing and Production Engineering Center
HANANO,
Takuya
General Manager of Component Development Division, Powertrain Planning Section, Powertrain Unit Senior Manager of CV Design Group ,1st PT Development Division, Powertrain Development Section, Powertrain Unit
KOKUBO,
Kouei
General Manager of Engine Development Division, Development Section, Marine Business Operations,
and General Manager of Advanced Development Division, Development Section, Marine Business Operations
General Manager of Marine Engine Development Division, Development Section, Marine Business Operations
KAMEOKA,
Kentaro
General Manager of Electric System Development Division, Development Section, Marine Business Operations General Manager of BPS Development Division, Development Section, Marine Business Operations
KADOTA,
Ritsu
General Manager of Boat Body Development Division, Development Section, Marine Business Operations Manager of Engineering Development Group, Boat Development Division, Development Section, Marine Business Operations
SOGA,
Kazuhiro
General Manager of Boat Manufacturing Division, Development Section, Marine Business Operations Manager of Production Promotion Group, Boat Manufacturing Division, Manufacturing Section, Marine Business Operations
SUZUKI,
Masafumi
General Manager of Marketing Division, Marketing Section, Marine Business Operations General Manager of 1st Marketing Division, Marketing Section, Marine Business Operations
TAKAYANAGI,
Kazuhiro
General Manager of Digital Transformation Division, Marketing Section, Marine Business Operations Yamaha Motor Europe N.V.

 

3. Personnel Changes in Group Companies

(Name) (New Position) (Current Position)
ABE,
Nobuo
President and Representative Director of Izumisano Water Front Co., Ltd.
(made effective by approval at the Ordinary General Meeting of Shareholders held on June 28, 2021)
Manager of Parts Group 2st Marketing Division, Marketing Section, Marine Business Operations

 

Abbreviation of Division Names

・BPS = Boat Power System
・WV = Water Vehicle
・PT = Powertrain
・CV = Commuter Vehicle

Main businesses of the group companies referenced above;

・Yamaha Motor Europe N.V.: Import and sales of Yamaha Motor products in the Netherlands, marketing of Yamaha Motor products in Europe, product development, finance and other businesses

・Izumisano Water Front Co., Ltd.: Maintenance and management of marinas and operation of related businesses

 

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Contacts

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this website for purposes other than media reporting.