Press release -
Yamaha Motor Captures Sixth Straight India Design Marks With Cygnus Ray ZR Scooter and YZF-R3 Sports Model
IWATA, May 26, 2017 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that the Cygnus Ray ZR scooter and the YZF-R3 sports model - sold for the young male demographic by Yamaha Motor's India subsidiary, India Yamaha Motor Private Limited (IYM) - have been awarded the India Design Mark (I Mark)* sponsored by The India Design Council. These honors mark the sixth year in a row - every year since the inaugural awards in 2012 - that a Yamaha Motor product has received the I Mark.
While also paying attention to practicality and comfort, the Cygnus Ray ZR’s design balances the deeply-sculpted and powerful front mask, effortlessly-layered straight lines, and tail surround accentuated with a sense of speed to create styling that satisfies the needs of the highly trend-sensitive young rider.
In the ASEAN and Asian markets where mainstream riding lies in the 100-125cc range, in recent years, the YZF-R3 is a high-end model designed for those who love the road racing scene. In addition, the body design inherited from the flagship supersport YZF-R1 has been highly popular.
The India Design Council is affiliated with the Indian Ministry of Commerce and Industry, and has established the India Design Mark design award (corresponding to the G Mark, Japan's Good Design Award) through a partnership agreement with the Japan Institute of Design Promotion. The inaugural round of applications and assessments was held in 2012.
■Comment from Yasuhiro Kinoshita of the Design Planning Group, Product Design Division
The Cygnus Ray ZR is aimed at customers who want a bold design at the cutting edge of trends and who lead a typically masculine lifestyle, while the YZF-R3 is aimed at riders who love the R-DNA with the Yamaha supersport YZF-R1 as its flagship. Our team worked closely together in the development of both models. Our aim is that customers will experience a new Kando* by choosing one of these models as their “true partner.” We hope to continue sending striking designs to the world.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
Yamaha Motor Design Award Website
https://global.yamaha-motor.com/about/design/awards/
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