Press release -
Yamaha Motor Exhibits 04GEN at First Vietnam Motorcycle Show - Fourth Concept Model based on “Refined Dynamism” Design Philosophy -
IWATA, April 7, 2016 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it will exhibit the 04GEN scooter design concept model at the Vietnam Motorcycle Show 2016. To be held in Ho Chi Minh City from April 7 to 10, the Show will be the first motorcycle show event held in Vietnam.
The 04GEN was designed based on the RUN-WAY concept, which evokes the image of women with an air of dignified elegance and grace in mind and body. Compared to regular scooter body structures – which hide the frame with exterior parts – the 04GEN only covers the frame with semi-transparent exterior parts. Showcasing the beautifully-engineered interior structure brings a lightness to the majestic body, creating a new design which synthesizes the interior and exterior to achieve a rare beauty.
Yamaha Motor, which has positioned design as a central pillar of product creation from its founding, established Refined Dynamism as its design philosophy in 2013, and is putting energy into developing products that realize the unique style of Yamaha. Based on this philosophy, Yamaha Motor has announced three design concepts to date: The 01GEN in 2014, a crossover motorcycle with two wheels at the front, the 02GEN, an alluring electrically power-assisted wheelchair, also in 2014, and in 2015 the 03GEN, mobility enhanced by optional colors, materials, and finishing for the TRICITY.
Yamaha Motor will continue exhibiting and advancing our GEN design concept whenever the opportunity arises.
[Click here for more information about the 04GEN]
http://global.yamaha-motor.com/yamahastyle/design/features/concepts/04gen/
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Yamaha Motor (TOKYO: 7272) is a world-leading producer of motorcycles, marine products, power products and surface mounters. The company’s diverse business and wide variety of products are built around its proprietary technologies focused on small engines, fiberglass-reinforced plastics and electronic control. Yamaha Motor conducts global development, production and marketing operations through 140 subsidiaries and equity-method affiliates in 30 countries. About 90% of consolidated net sales are generated in more than 200 countries outside of Japan. The company is steadily restructuring its global engineering, manufacturing and marketing capabilities for sustainable long-term growth. Please visit http://global.yamaha-motor.com.
