YNF-01 (right side)
YNF-01 (right side)

Press release -

Yamaha Motor Receives Globally-Prestigious Design Award for Third Consecutive Year　- Red Dot Award: Design Concept 2019 -

IWATA, July 17, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) today announced that the YNF (Yamaha Next Field)-01 low-speed mobility concept model has received the world-renowned “Red Dot Award: Design Concept 2019” award. This honor represents Yamaha Motor’s third Design Concept category award in a row since 2017.

The YNF-01 is a low-speed mobility vehicle featuring outdoor-influenced styling, such as large-diameter tires and 4-wheel independent suspension, which enable travel across a variety of road surfaces. The compact form belying its sturdy undercarriage and the frame design elegantly enveloping the rider provide a sense of both being securely held and freedom. The design inspires users to impulsively head outdoors through high-quality packaging and styling which evokes a feeling of adventure.

The Red Dot Design Awards, organized by Germany's Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world. Designs of outstanding quality are selected each year in the three categories of Product Design, Brands & Communication Design, and Design Concept.

 

Yamaha Motor Design Award Website

https://global.yamaha-motor.com/about/design/awards/

 

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
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