Categories: global brand strategy

Yamaha Motor Increases Corporate Value and Brand Strength through Global Brand Strategy　- Defining the Unique Style of Yamaha, and Designating the Company’s Founding Date (July 1) as “Brand Day” -

IWATA, June 29, 2017 -Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it has designated July 1- the anniversary of the company’s founding - as “Brand Day”to encourage Group employees worldwide to feel a closer connection to the Yamaha brand. The Brand Day concept has been formulated with the aim of strengthening internal branding, so that each and every employee can feel increased underst

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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