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Yamaha Motor Receives Global 'iF Design Award’  for Third Consecutive Year - “Rev Translator” First Time Recipient in Communication Category -

Yamaha Motor Receives Global 'iF Design Award’ for Third Consecutive Year - “Rev Translator” First Time Recipient in Communication Category -

IWATA, February 5, 2016 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that their flagship supersport model YZF-R1, and the smartphone application “Rev Translator”, which deciphers engine sound, have received the ‘iF design award 2016’ – one of the most prestigious design prizes - in the product category and the communication category respectively.
This is the third year running t

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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