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  • Yamaha Motor Continues Streak of iF Design Award and Red Dot Award Wins — First design accolades ever for a Yamaha industrial robot —

    IWATA, April 14, 2021 – Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that the company’s LCMR200 industrial robot (linear conveyor module for transfer systems) and the TRICITY 300 commuter model have both won Germany’s internationally prestigious iF Design Award and Red Dot Award: Product Design 2021. This marks the eighth consecutive year the company has won an iF Design Award and the tent

  • Announcement of Personnel Changes

    IWATA, April 14, 2021 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective April 15, 2021
     
    1.  Personnel Changes in General Managers
    (Name) (New position) (Current position) WAKAHARA, Tsuyoshi General Manager of
    Brand Marketing Division,
    Creative Center －  
    2.  P

  • Yamaha Motor Begins Accepting Orders for Prototype Hyper-EV Electric Motor Development - New electric motor reaches 350 kW class in maximum output -

    IWATA, April 12, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it has developed an electric motor reaching the industry's highest class in output density. This unit is aimed at use in hyper-EV models and other offerings in the high-output mobility segment and Yamaha will begin accepting orders for commissioned prototype development from April this year.
    Since 2020, Yamaha Mot

  • Yamaha Motor Develops New System for Evaluating Riding Skills - Improving Rider Ability through Analysis and Feedback -

    IWATA, April 9, 2021 – Yamaha Motor Co., Ltd. (Tokyo: 7272) has developed the Yamaha Riding Feedback System (YRFS) to evaluate riding skills and provide the results in visual form as feedback for riders in order to help advance their skills. The system will be introduced into the Yamaha Riding Academy (YRA) curriculum from April 10, 2021.
    The YRFS uses a simple GPS-based logger device to acquir

  • Evolving R&D: Encouraging Independent Engineering Projects Yamaha Motor Newsletter (Apr. 8, 2021 No. 86)

    Within Yamaha Motor’s R&D departments exists an in-house initiative called “Evolving R&D,” commonly referred to internally as the “5% Rule.” Aimed at encouraging our engineers to think more independently toward our Monozukuri, this initiative allows engineers to spend 5% of their working hours on their own research projects.
    By applying themselves to their own R&D endeavors

  • Agreement Reached to Standardize Swappable Batteries for Electric Motorcycles

    March 26, 2021 - The Swappable Battery Consortium for Electric Motorcycles (Consortium) has reached an agreement to standardize swappable batteries and replacement systems, allowing battery sharing and paving the way for increased adoption of electric motorcycles in Japan.
    The Consortium was established by Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd. and Suzuki

  • Changes of the Representative Director

    IWATA, March 24, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces the following Representative Director change at the Board of Directors meeting held today
     
    ■ Changes of Representative Director （effective on March 24, 2021）
    (Name) (New position) (Current position) YANAGI,
    Hiroyuki Chairman and Director Chairman and Representative
    Director  

  • Yamaha Motor Invests in US startup Siren Marine - Smart boat tech for “connected boats” by bringing IoT to the marine industry -

    IWATA, March 22, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it made an investment to Siren Marine, Inc. (Siren Marine), a company that has smart boat technology in the United States and provides innovative connected boat solutions to the marine industry.
    Siren Marine is a company using smart boat technology in order to provide a greater "peace of mind" to customers who

  • Announcement of Personnel Changes

    IWATA, March 12, 2021 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective March 15, 2021
     
    1. Personnel Changes in General Managers
    (Name) (New position) (Current position) AKUTAGAWA,
    Shin General Manager of Procurement
    Promotion Division, Procurement
    Section, Procurem

  • Yamaha Marks 60 Years in Grand Prix Racing - Special Red and White Livery Unveiled at Qatar Test -

    March 11, 2021 - Yamaha Motor Co., Ltd. joined the premier series of motorcycle road racing in 1961, making 2021 our 60th anniversary in the Grand Prix World Championship. To mark the occasion, we revealed to the world a special YZR-M1 in commemorative 60th anniversary colours at MotoGP’s pre-season Official Test in Qatar ridden by Yamaha test rider Cal Crutchlow.
    The livery adorning this YZ

  • Motorcycle Lessons for Women Employees Yamaha Motor Newsletter (Mar. 8, 2021 No. 85)

    At Yamaha Motor headquarters in Japan, a company parking lot was the stage for holding motorcycle riding lessons specifically for women employees. The idea behind this initiative is that having participants experience the fun of motorcycling firsthand will not only deepen their own understanding of and affinity for Yamaha products, but will also allow them to better understand what it is like fo

  • PETRONAS Sepang Racing Team launch 2021 Campaign

    March 2, 2021 – Franco Morbidelli and Valentino Rossi unveil the PETRONAS Yamaha SRT 2021 Yamaha YZR-M1.
    PETRONAS Yamaha Sepang Racing Team is excited to start its third season in the MotoGP World Championship campaign with riders Franco Morbidelli and Valentino Rossi showcasing their 2021 Yamaha YZR-M1 through a virtual launch today.
    Franco and Valentino were introduced by Team Princ

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