Yamaha Motor Co., Ltd.

28 September 2018 04:00

Yamaha Motor and Yamaha Corp. Host Joint Design Event　 Première of &Y03 Music Device Made of Vehicle Parts　 Based on the Theme of “Tracks,” the “Ideal Time and Setting” as Conceptualized by the Two Companies Together　

Yamaha Motor Co., Ltd. (hereafter “Yamaha Motor”) and Yamaha Corporation (hereafter “Yamaha”) and announce that they will be holding the joint design event "Yamaha Design Exhibition 2018 – Tracks" at Roppongi Hills O-YANE PLAZA from Friday, October 12 to Sunday, October 14, 2018.
As companies that share the “Yamaha” brand, Yamaha Motor and Yamaha have collaborated on a variety of projects b

21 December 2017 02:00

Yamaha Motor Honored at "CII Design Excellence Awards"　- FZ25 Motorcycle for India Wins "Mobility Design" Category -

IWATA, December 21, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the FZ25 motorcycle has been recognized at the CII Design Excellence Awards, winning the “Two-wheelers Commercial” - “Mobility Design” category. This competition is hosted by the Confederation of Indian Industry, and the accolade represents the Company’s first honor in these Awards, received at its first applicatio

3 April 2017 02:00

Yamaha Motor XSR900 Grabs Coveted Supreme Design Award　- First Yamaha Motor Model to Win Five Design Awards -

IWATA, April 3, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that its XSR900 motorcycle has been chosen as the “Best of the Best” in the globally-renowned Red Dot Award*: Product Design 2017 competition.
This marks the fifth consecutive year since 2012 that Yamaha Motor products have received this award, and the third product selected for the “Best of the Best” honor after the MT-

15 March 2017 06:00

Yamaha Motor Design -Yamaha Motor Monthly Newsletter（Mar.15, 2017 No.51)

Yamaha Motor Design
Bringing New Dimensions to Ideas, Forms and Monozukuri
Since its founding, Yamaha Motor has placed particular importance on design in its quest to be a Kando* Creating Company, aiming to create a distinct corporate presence by building products with a high standard of quality that move and inspire people. Alongside original and innovative ideas, concepts and technolo

22 February 2017 03:00

Yamaha Motor Celebrates “Yamaha Motor Innovation Center” 　- Connecting to innovation in monozukuri, shapes and ideas for new dimensions -

IWATA, February 22, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) conducted an inauguration ceremony today for the Yamaha Motor Innovation Center (originally known as the New Design Building), which will become the focal point for cutting-edge design initiatives that drive product design development and new innovation.
The facility, which was completed in December 2016, has five floors, an archite

「XSR900」　The “&Y01,” an electrically power-assisted wheelchair that performs music

14 February 2017 02:00

Yamaha Motor Receives Global “iF Design Award” for Fourth Consecutive Year　- XSR900 Motorcycle Receives Fourth Design Award -

IWATA, February 14, 2017 - Yamaha Motor Co., Ltd. (Tokyo: 7272) (hereafter “Yamaha Motor”) announced today that its XSR900 motorcycle and the &Y01 electrically power-assisted wheelchair that performs music designed in collaboration with Yamaha Corporation (hereafter “Yamaha”) have received the internationally-prestigious “iF Design Award 2017.”*Both awards are in the product category, and this

“&Y02” Auditory Movement Experience Device

21 September 2016 02:00

Yamaha Corp. and Yamaha Motor Host Joint Design Event On the theme “Two Yamahas, One Passion,” exhibiting a total of eleven design concept models and products from both companies

World Première of the "&Y02" Auditory Movement Experience Device

23 June 2016 02:00

Yamaha Motor Mobility "05GEN" and "06GEN", Connecting People and Places - "Refined Dynamism" Design Philosophy for New Generation Concept Models 5 & 6 -

IWATA, June 23, 2016 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today the development of new generation design concept models 05GEN and 06GEN, based on the design philosophy Refined Dynamism.
Intentionally taking a completely different approach to the conventional core function of mobility vehicles to date (the need for effective travel incorporating speed and distance), both of these mod

7 April 2016 05:00

Yamaha Motor Exhibits 04GEN at First Vietnam Motorcycle Show - Fourth Concept Model based on “Refined Dynamism” Design Philosophy -

IWATA, April 7, 2016 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it will exhibit the 04GEN scooter design concept model at the Vietnam Motorcycle Show 2016. To be held in Ho Chi Minh City from April 7 to 10, the Show will be the first motorcycle show event held in Vietnam.
The 04GEN was designed based on the RUN-WAY concept, which evokes the image of women with an air of d

25 March 2015 02:00

Yamaha Motor to Showcase 03GEN at Bangkok International Motor Show ~Third Concept Model Based On Refined Dynamism Design Philosophy~

IWATA, March 25, 2015 – Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it has built two design concept models based on the twin front wheels Leaning Multi Wheel TRICITY – 03GEN-f and 03GEN-x. Out of which, the 03GEN-f will be exhibited at the 36th Bangkok International Motor Show from March 23.
The 03GEN-f was designed with the underlying theme "Future Racing", and it visually express

5 November 2014 03:00

Yamaha Motor to showcase 02GEN at the International Conference for Universal Design 2014 ~Next-generation wheelchair design concept expressing activeness and elegance

IWATA, November 5, 2014 – Yamaha Motor Co., Ltd. (Tokyo:7272) will exhibit its design concept for the electrically power assisted wheelchair 02GEN at the International Conference for Universal Design 2014 to be held at the Tokyo International Exchange Center.
Yamaha Motor, which has positioned design as a central pillar of product creation from its founding, established Refined Dynamism as its

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.