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Yamaha Motor Acquires US Smart boat tech Company Siren Marine - Connected Boats providing safer and comfortable marine lives -

IWATA, December 16, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced its intention to purchase Siren Marine, Inc. (hereinafter, Siren Marine), a US based company that provides Connected Boat solutions to the marine industry by using smart boat technology.
This acquisition aims to further promote technological development for IoT and Connected Boat support in the marine industry by placing

Rigging providing structure of the propulsion unit and boat-maneuvering system

Yamaha Motor to Begin Pre-orders of Next-Generation Boat Maneuvering System HARMO in Europe - More comfortable, smart package boat with electric motor quietness -

IWATA, September 15, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that European pre-orders for spring 2022 have begun for HARMO - featuring a new boat-maneuvering technique integrated with an electric propulsion unit and steering control system. This latest arrival will be available for viewing at the Genoa International Boat Show (September 16-21) to be held in Genoa, Italy.
HAR

Company logo (left) and checking a range of boating information with the dedicated app (right)

Yamaha Motor Invests in US startup Siren Marine - Smart boat tech for “connected boats” by bringing IoT to the marine industry -

IWATA, March 22, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it made an investment to Siren Marine, Inc. (Siren Marine), a company that has smart boat technology in the United States and provides innovative connected boat solutions to the marine industry.
Siren Marine is a company using smart boat technology in order to provide a greater "peace of mind" to customers who

The support vessel Miraie, whose crew a Yamaha Motor employee will be part of

Yamaha Motor Assists in Marine Plastic Survey

IWATA, December 11, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it will participate as a survey support partner in the "Scientific Survey of Marine Plastic Pollution" being run by the Japan Agency for Marine-Earth Science and Technology (JAMSTEC).
Held in conjunction with the 2019-2020 Japan-Palau Goodwill Yacht Race (hosted by the Kanagawa Prefecture Sailing Federation

YAMAHA 470 CPH *The model in the photograph includes options extras and fittings.

Yamaha Motor Opens Orders for YAMAHA 470 CPH - Launch of Newly-Developed International 470 Class Yacht Model -

IWATA, May 8, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) today announced the development of the YAMAHA 470 CPH new model of international 470 class yacht, with orders being accepted from May 30, 2019.
Designed in France in 1963, the 470 class is a compact two-person racing yacht. Internationally, the class features in the Sailing World Cup, contested by the world’s elite sailors, and in Ja

Yamaha Motor and Fujitsu Begin IoT-based Field Trial to Improve Sailing Performance for 470 Class Events

Tokyo and Iwata, Japan, March 11, 2019 – Yamaha Motor Co., Ltd., and Fujitsu Limited today announced that they will conduct an IoT-based field trial to improve the performance of the 470 (Four-Seventy), a type of small dinghy used in sailing competitions. The trial will commence from March 13 through April 30, 2019, on Lake Hamana in Shizuoka Prefecture, Japan.
In this field trial, the compa

   IBEX® Innovation Award Trophy              F425A

Yamaha Motor F425A Wins U.S. Innovation Award - Sixth Accolade in Total After F25G in 2017 -

IWATA, October 5, 2018 - Yamaha Motor Co., Ltd. announced today that its F425A 4-stroke outboard motor (at 425 horsepower, the most powerful in the Yamaha lineup) has been honored with the IBEX® Innovation Award. Presented during the IBEX® (International Boat Builders’ Exhibition & Conference) international marine trade show held in Tampa, Florida from October 2 to 4, 2018, this award is ju

F425A

Yamaha Motor Launches F425A/FL425A Outboard Motor in North America - Highest-Output Model Meets Growing Demand for Large Outboards -

IWATA, May 23, 2018 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it will launch the new F425A/FL425A* 425 horsepower outboard motor in North America in summer 2018.
The highest-output model in the lineup, the F/FL425A is powered by a newly-developed 4-stroke 5,559cm3 V8 engine which delivers a maximum of 425 horsepower. This power unit features the first application in a 4

Yamaha's Marine Business-Growing as a System Supplier -Yamaha Motor Monthly Newsletter(Sep.15, 2017 No.57)-

Yamaha's Marine Business-Growing as a System Supplier -Yamaha Motor Monthly Newsletter(Sep.15, 2017 No.57)-

In 1960, Yamaha Motor followed on its success with motorcycles by entering the marine industry, and began manufacturing and selling FRP (fiber-reinforced plastic) motorboats and outboard motors. By developing a diverse line of products backed by tireless marketing efforts, Yamaha rose to become Japan’s leading comprehensive manufacturer of marine products.
On the global market as well, the out

Plastic boat fuel tanks(LEFT) / Trim tabs for boat position control

Yamaha Motor Acquires Two Boat Peripheral Device Manufacturers and Establishes New Company - Moving to Establish a Comprehensive Marine Business and Pursuing Growth Strategies -

IWATA, July 19, 2017 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced that it has acquired the businesses of two U.S. companies, rotational molding manufacturer Kracor, Inc., and trim tab specialist Bennett Marine, Inc. Kracor manufactures and sells plastic products such as boat fuel tanks, while Bennett Marine manufactures and sells products such as trim tabs, which control the position of boats w

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this website for purposes other than media reporting.