In 1955, the motorcycle business of Nippon Gakki Co., Ltd. (today’s Yamaha Corporation) was spun off to establish Yamaha Motor Co., Ltd. Shortly after, the company entered the marine industry, mainly offering outboard motors and boats. The core competencies for creating these products—small-engine and chassis/hull technologies—were then put to use in creating new products, thereby diversifying our
In 1960, Yamaha Motor followed on its success with motorcycles by entering the marine industry, and began manufacturing and selling FRP (fiber-reinforced plastic) motorboats and outboard motors. By developing a diverse line of products backed by tireless marketing efforts, Yamaha rose to become Japan’s leading comprehensive manufacturer of marine products.
On the global market as well, the out
September 11, 2017 - The Movistar Yamaha MotoGP team will be joined by Yamaha’s WorldSBK rider Michael van der Mark as a replacement for Valentino Rossi at the Gran Premio Movistar de Aragón.
Van der Mark will be riding Valentino Rossi’s YZR-M1 in Round 14 of the 2017 MotoGP World Championship, staged at the MotorLand Aragón track in Spain, while the Italian is recovering from his leg injury.
September 6, 2017 - Women’s Motocross World Championship (WMX) contender Kiara Fontanesi will race in the IA2 class at Round 9 (MFJGP) of the All Japan Motocross Championship set to be held at Sportsland SUGO in Miyagi Prefecture, Japan on October 22, 2017.
Hailing from Italy, the 23-year-old quickly distinguished herself in her 2009 debut season in WMX and finished the 2011 season in the runne
Rising Japanese racing star Kohta Nozane will once again join Australian veteran Broc Parkes and young German racer Marvin Fritz to compete in the FIM Endurance World Championship (EWC) as a full-time rider with the YART Yamaha Official EWC Team (YART) for the upcoming 2017–2018 season.
Nozane will be trackside with his teammates at the season-opening Bol d’Or 24-hour endurance race scheduled f
Yamaha Golf Cars/Land Cars
User-friendly and Eco-friendly Features and Performance for Expanded Roles in Society
To fulfill our corporate mission to be a Kando* Creating Company offering new excitement and a more fulfilling life for people all over the world, Yamaha Motor offers a variety of products and services for both recreation and business on a global scale, from motorcycles, outbo
July 31, 2017 ― The 40th Coca-Cola Suzuka 8 Hours Endurance Road Race got underway on July 30, 2017 at the iconic Suzuka Circuit in Mie Prefecture, Japan, and saw the Yamaha Factory Racing Team’s Katsuyuki Nakasuga, Alex Lowes and Michael van der Mark stretch Yamaha’s string of wins from 2015 and 2016 at the prestigious event with another. This marks Yamaha’s first-ever third consecutive Suzuka 8
July 31, 2017 - At the 40th Coca-Cola Suzuka 8 Hours Endurance Road Race held on July 30, 2017 at the iconic Suzuka Circuit in Mie Prefecture, Japan, the GMT94 Yamaha Official EWC Team ran a controlled and mature race to finish in 11th and successfully add a third Endurance World Championship title to their crowns from 2004 and 2014.
The French team of endurance specialists didn’t have the eas
Yamaha Motor Co., Ltd. held the Yamaha Suzuka 8 Hours Fan Meeting 2017 on July 25, 2017 at the nicofarre event hall in Roppongi, Tokyo for Yamaha fans specially invited by factory team sponsors, motorcycle media and other attendees.
Taking the stage were the riders and team managers of the Yamaha Factory Racing Team, YART Yamaha Official EWC Team and GMT94 Yamaha Official EWC Team, who in jus
Yamaha’s Casting Technology
The Factories Contributing to High-quality Monozukuri
Yamaha Motor is dedicated to Monozukuri (engineering, manufacturing and marketing products with an emphasis on craftsmanship and excellence) with a high standard of quality that moves and inspires people. We employ innovative concepts, technologies for maximizing user fun and confidence, and our Refined Dynamis
Yamaha Motor Co., Ltd. is proud to announce the six riders chosen to attend the final Yamaha VR46 Master Camp of 2017, run in cooperation with Valentino Rossi’s VR46 Riders Academy and set to take place from July 24th – 28th.
The young riders for this fourth edition of the Master Camp training and development programme are all currently racing YZF-R3s in the new FIM Supersport 300 World Champi
Genuine Yamaha Oil: Yamalube
A “Liquid Engine Component” in All Yamaha Engines
By building products with a high standard of quality that move and inspire people, Yamaha Motor strives to offer value and Kando* that surpasses customer expectations and makes us a brand that people always look to for something new. To achieve this mission, Yamaha constantly works to raise customer satisfactio
