Yamaha Motor Co., Ltd.

25 August 2022 05:00

Bringing Greater Diversity to the Yamaha Motorcycle Testing Team Yamaha Motor Newsletter(Aug. 25, 2022 No. 102)

“Diversity & Inclusion” is part of the human resources strategy announced in Yamaha Motor’s new Medium-Term Management Plan and calls for us to strive to be a company with an agile and diverse workforce by increasing the available options for working styles.
Toward the realization of Diversity & Inclusion, Yamaha Motor is engaged in various initiatives from a global perspective to conne

25 July 2022 05:00

Yamaha Motor’s Industrial-Use Unmanned Helicopters at Work in Australia’s Skies Yamaha Motor Newsletter(July 25, 2022 No. 101)

Various parts of Australia are facing damage to local biodiversity and agriculture due to invasive ants introduced from overseas, and Norfolk Island, a small but beautiful island located in the South Pacific Ocean, is one of these places.
Argentine ant colonies throughout the island are not only threatening its endemic ecosystems but also raising concerns about health hazards. This is what led

27 June 2022 05:00

Four Types of Kando Found Under Japan’s Blue Skies Yamaha Motor Newsletter(June 27, 2022 No. 100)

Yamaha Motor’s Parent-Child Motorcycle Class has been held unabated in Japan since the late-1980s and is aimed at giving young children their first experience of riding a motorcycle.
Under the guidance of experienced instructors, the class teaches children—and their parents—basic motorcycle operation and traffic safety knowledge using the PW50 model for kids. The class is held in locations nati

25 May 2022 05:00

Field-Born: A Series of Short SDG Documentaries from Yamaha Motor Yamaha Motor Newsletter(May 25, 2022 No. 99)

Yamaha Motor is undertaking a variety of activities aimed at addressing important societal issues that encompass the environment, natural resources, transportation, and industry, all with approaches unique to the company.
“Field-Born” is a series of short documentary videos that trains the camera on the passionate people working to resolve these societal issues as they go into the field, search

25 April 2022 05:00

Seeking to Deliver Fun that Surpasses What Internal Combustion Engines Can Provide Yamaha Motor Newsletter(Apr. 25, 2022 No. 98)

Yamaha Motor has developed the TY-E 2.0 electric trials bike which approaches achieving carbon neutrality by proposing the new value of EV-powered motorcycling fun. For this issue, we sat down with the project leader directing the development of this updated TY-E and asked about the project’s background and goals, the bike’s key features, and more.
Also, the TY-E 2.0 is scheduled to participate

31 March 2022 05:00

Accelerating the Future of Smart Factories with Automated Transportation Yamaha Motor Newsletter(Mar. 31, 2022 No. 97)

Various efforts are underway around the world to make factories “smarter,” but it is said that the automation and efficiency-raising of transportation at facilities is lagging behind advances in production. In response, at the 2022 International Robot Exhibition, Yamaha Motor, which develops both robots and mobility products, integrated concepts and resources from both fields to offer new proposal

17 February 2022 05:00

Tapping the Potential Within 100% Hydrogen-Powered Engines Yamaha Motor Newsletter(Feb. 17, 2022 No. 96)

Yamaha Motor has been commissioned by Toyota Motor Corporation to develop a 5.0-liter V8 engine for automobiles that is fueled entirely by hydrogen. In Japan, Toyota and other automotive-related companies are about to begin a collaborative effort to expand the range of fuel options for internal combustion engines.

As Yamaha “Motor,” the Internal Combustion Engine Is Dear to Us
The Toyot

31 January 2022 05:00

A Laser-Guided Eye in the Sky Digitally Mapping Japan’s Forests Yamaha Motor Newsletter(Jan. 31, 2022 No. 95)

Yamaha Motor’s industrial-use unmanned helicopters are offering new solutions in a wide range of fields, from raising productivity in agriculture and providing aerial transport of goods and materials to observation, disaster readiness and prevention, and surveillance.
Aerial forestry surveys are yet another service solution Yamaha is offering with its unmanned helicopters, which are fitted with

12 January 2022 05:00

Prep through Play for Disaster Readiness Yamaha Motor Newsletter(Jan. 12, 2022 No. 94)

Japan is a country frequently hit by natural disasters—from daily earthquakes to seasonal typhoons—and in order to ensure government functions remain in place should disaster strike, the importance of both individuals and communities taking the initiative to prepare for them has come under the spotlight.
However, it is often the case that when an emergency situation actually does arise, the equ

11 November 2021 05:00

Innovation From the Factory Floor: Yamaha Motor’s SpinForged Wheels Yamaha Motor Newsletter(Nov. 11, 2021 No. 93)

Developed for the all-new 2021 MT-09 motorcycle, Yamaha’s SpinForged Wheels established a new and innovative way to reduce weight through the flow forming process they are manufactured with. One of the key drivers that led to the successful application of this method with a mass-production motorcycle for the first time in the world was the development of a special aluminum alloy tailored specifica

12 October 2021 05:00

The Unsung Hero Behind Each Cup of Dripped Blue Bottle Coffee Yamaha Motor Newsletter (Oct. 12, 2021 No. 92)

A steady stream of coffee traces a beautiful path down into the cup below, almost like a fine indigo thread. The flavor- and aroma-rich drip coffee brewed at Blue Bottle Coffee locations worldwide all use the same dripper. Each one of these beautiful and high-quality drippers is produced in Japan in the small town of Arita in Saga Prefecture on the country’s southern island of Kyushu, a place long

24 September 2021 05:00

Opening the Door to the Factory Floor Yamaha Motor Newsletter (Sept. 24, 2021 No. 91)

India boasts the largest market for motorcycles in the world and is widely known as the second most populous nation. However, over 40% of the country’s 1.3 billion citizens are younger than 25 and youths often face a difficult journey to adulthood, with unemployment for those aged 15 to 24 sitting above 20% (figures from the The World Factbook).
As part of the Skill India program initiated by t

4 August 2021 01:00

A Unique Approach Accelerating the Shift to Smart Factories Yamaha Motor Newsletter (Aug. 4, 2021 No. 90)

Making factories smarter by using digital data to transform the work processes at manufacturing sites, improve quality, and enhance productivity is a movement underway at manufacturing and production facilities across a wide range of industries.
Yamaha Motor is no exception and is moving forward with its own smart factory initiatives by incorporating proprietary technologies. In this issue, w

7 July 2021 00:00

The First All-New SuperJet in 30 Years Yamaha Motor Newsletter (July 7, 2021 No. 89)

The SuperJet is Yamaha’s brand-new stand-up personal watercraft (PWC), and while these watercraft retain a strong core following for the fun they provide once mastered, stand-up PWCs in general do not comprise a large proportion of the market’s overall demand. Driven by the firm belief that such a uniquely Yamaha model should never disappear from the WaveRunner lineup, the SuperJet was redesigne

3 June 2021 00:00

Helping Seniors Take on Active Lifestyles Yamaha Motor Newsletter (June 3, 2021 No. 88)

Yamaha Motor developed and released the world’s first electrically power-assisted bicycle (e-Bike) in 1993. At the time, it was the elderly that recognized the value and appeal of this revolutionary new product and purchased it, becoming early adopters. In Japan today, the number of seniors voluntarily relinquishing their driver’s licenses is on the rise, and e-Bikes are drawing greater attentio

Visualizing riding skills with "YRFS". Program introduced at the YRA site in Japan

12 May 2021 02:00

Helping to improve riding ability through riding skill visualization Yamaha Motor Newsletter (May. 12, 2021 No. 87)

Yamaha Motor has developed the "YRFS (Yamaha Riding Feedback System)" that visualizes skills and provides feedback for the purpose of helping riders improve their riding ability, with the　operation beginning at the safe riding awareness initiative, the YRA (Yamaha Riding Academy).
Starting with Japan, we plan to gradually introduce the program to riding instruction sites in countries such

8 April 2021 02:00

Evolving R&D: Encouraging Independent Engineering Projects Yamaha Motor Newsletter (Apr. 8, 2021 No. 86)

Within Yamaha Motor’s R&D departments exists an in-house initiative called “Evolving R&D,” commonly referred to internally as the “5% Rule.” Aimed at encouraging our engineers to think more independently toward our Monozukuri, this initiative allows engineers to spend 5% of their working hours on their own research projects.
By applying themselves to their own R&D endeavors

8 March 2021 01:00

Motorcycle Lessons for Women Employees Yamaha Motor Newsletter (Mar. 8, 2021 No. 85)

At Yamaha Motor headquarters in Japan, a company parking lot was the stage for holding motorcycle riding lessons specifically for women employees. The idea behind this initiative is that having participants experience the fun of motorcycling firsthand will not only deepen their own understanding of and affinity for Yamaha products, but will also allow them to better understand what it is like fo

8 February 2021 01:00

Solving Societal Issues with Unmanned Solutions Yamaha Motor Newsletter (Feb. 8, 2021 No. 84)

Today, Yamaha Motor is actively developing unmanned solutions to address a range of societal issues. Our strengths in this field stem from the record of results we forged from engaging in the personal mobility business as well as robotics from the late 1970s, and the considerable technological know-how acquired along the way.
At present, the labor shortages seen in the agricultural secto

18 January 2021 05:00

Motorcycle R&D That Sparked a Study of VR-Induced Motion Sickness Yamaha Motor Newsletter (Jan. 18, 2021 No. 83)

Thanks to advances in virtual reality technology, today we are seeing its use spread to various fields, from day-to-day life to commerce and industry. However, this greater use of virtual reality (VR) equipment and headsets has also resulted in many reports of people suffering afterwards from symptoms similar to car-induced motion sickness. This has put the brakes on expanding the range of usage

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.