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Yamaha PAS, the world's first electric assist bicycle (1993)

Yamaha Motor’s electrically power assisted bicycles Receive Japan’s Technology Management and Innovation Award - Have contributed to society since release as world's first electrically power assisted bicycles in 1993 -

IWATA, January 27, 2020 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the company has received the Minister of Economy, Trade and Industry award at the 8th Technology Management and Innovation Awards, an event hosted by general incorporated association - Japan Techno-Economics Society.
This award ceremony is scheduled to be held on February 21.
This award has been present

Yamaha Performance Damper (left) and ceremony to mark the two-million-unit milestone (right)

Yamaha Motor Produces Two-Millionth Yamaha Performance Damper - Anti-Vibration Device for Automobiles Controls and Absorbs Distortions and Vibrations - - Total Damper Production Increases from One to Two Million in just Three Years -

IWATA, January 22, 2020 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced that it has today produced its two-millionth “Yamaha Performance Damper*” anti-vibration damper for automobiles since manufacturing began in 2004. A ceremony to mark this milestone was held at the Numazu Factory of Yamaha Motor Hydraulic System Co., Ltd., a subsidiary manufacturing products such as shock absorbers, whose h

Sample image of an articulated robot (LEFT), Force control, a strength of Tokyo Robotics (RIGHT)

Yamaha Motor: Investment and Technology Partnership with Tokyo Robotics Inc. - Entering the "Collaborative Robot" Field to Expand Industrial Robots Business -

IWATA, January 21, 2020 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it has signed a contract with Tokyo Robotics Inc., a startup which grew out of Waseda University. The companies have agreed that Yamaha Motor will become the convertible bondholder of Tokyo Robotics, and will also provide investment and technology. Yamaha Motor intends to build on Tokyo Robotics' strengths in th

There for That First Ride -New documentary movie on Parent-Child Motorcycle Class

We are pleased to announce release of a new documentary movie, “There for That First Ride” on our corporate website.

Yamaha’s Parent-Child Motorcycle Class gives elementary school age children the opportunity to try riding a motorcycle together with their parents/guardians. The program first began back in the 1980s and is part of Yamaha’s efforts to promote riding safety. It aims to teach t

Financial service expansion in U.S. YMFUS has launched financial services for all customer segments on its own

IWATA, January 15, 2020 - YAMAHA MOTOR FINANCE CORPORATION, U.S.A. (YMFUS), a group company of Yamaha Motor Co., Ltd.(YMC), which provide financial services (credit, lease, insurance, etc.) in the United States, has launched a financial program for prime customers as its own service, which used to be a collaboration service with a US financial institution.
With this, YMFUS now offers financ

The YRM20 Premium, High-Efficiency Modular

Yamaha Motor Launches YRM20 Premium High-Efficiency Surface Mounter - Delivering World Class-Leading Performance with New Platform and High-Speed Rotary Head -

IWATA, January 10, 2020 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the new YRM20 surface mounter*1 will launch on April 1, 2020.
Built on an all-new next-generation platform which embodies the intelligent factory, this high-efficiency premium modular mounter utilizes two head types: A newly-developed high-speed, multi-purpose rotary (RM) head that, when combined with the n

Monster Energy Star Yamaha Racing Announces 2020 Supercross Team

Monster Energy Star Yamaha Racing Announces 2020 Supercross Team

January 6, 2020 – Yamaha Motor Corporation, U.S.A. (YMUS) is pleased to announce a powerhouse lineup on the Monster Energy Star Yamaha Racing team in 2020 with Shane McElrath joining defending 250SX West Champion Dylan Ferrandis and teammates Justin Cooper and Colt Nichols. The four will battle for Monster Energy 250SX Division titles aboard the Yamaha YZ250F.
Last year, Ferrandis proved to

Monster Energy Yamaha Factory Racing Team’s Justin Barcia and Aaron Plessinger Ready for 2020 Return

Monster Energy Yamaha Factory Racing Team’s Justin Barcia and Aaron Plessinger Ready for 2020 Return

December 27, 2019 – Yamaha Motor Corporation, U.S.A. (YMUS) is happy to announce the 2020 Monster Energy Yamaha Factory Racing Team with Justin Barcia and Aaron Plessinger as its returning riders. The pair are prepared to battle for the crown aboard the Yamaha YZ450F in the premier 450 class of both the Monster Energy AMA Supercross Championship and the AMA Pro Motocross Championship series.

Signing ceremony scene (Left: Mr. Osamu Watanabe, Mayor of Iwata City. Right: Mr. Yoshihiro Hidaka, President, CEO and Representative Director of Yamaha Motor)

"Yamaha Motor Revs Circle" at New Hometown Train Station - Public Square Activation Contributes to Local Community -

IWATA, December 25, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it has a signed a naming rights contract with Iwata City regarding the North Exit Square of the new Mikuriya Station, which is planned to open in March 2020 on the JR Tōkaidō Line in Iwata City, Shizuoka, Japan. Through this contract, the North Exit Square will be named the "Yamaha Motor Revs Circle," applying f

Yamaha Motor: Announcement of Personnel Changes in the Office of Executive Officers

IWATA, December 24,2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) hereby announces that, at the Board of Directors meeting held on Tuesday, December 24, 2019, the Company has determined the following executive and executive officer movements.
The appointments of these executives and executive officers will be formally decided at the Ordinary General Meeting of Shareholders scheduled to be

New Organizational Reforms and Personnel Changes at Yamaha Motor

IWATA, December 24, 2019—At today’s Board of Directors Meeting, Yamaha Motor Co., Ltd. (Tokyo:7272) resolved to implement the following organizational reforms and personnel changes, effective Wednesday, January 1, 2020.
 
■ Establishment of GET (Global Execution Transformation) (effective January 1, 2020)
GET (Global Execution Transformation) will be established as a global acti

Retailers (kiosks) of daily items affiliated with WASSHA (the left)  Motorcycles used for delivery (the right)

Yamaha Motor & WASSHA Evaluate Logistics Business - Utilizing Tanzania Retail Network Platform Created by UTokyo Start UP -

IWATA, December 24, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) today announced that the company in association with WASSHA Co., Ltd. (WASSHA), a University of Tokyo-based startup aiming to build the largest retail network platform in East Africa, will evaluate a logistics business utilizing a retail network platform created in Tanzania from 2020.
Since 2015, WASSHA has partnered with a sm

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this website for purposes other than media reporting.